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Target Corporation and the Minnesota Twins today announced that they have reached
an agreement in principle on
an exclusive 25-year partnership that includes the naming rights for Target Field, the
new
world-class home of the Twins scheduled to open in 2010. Beyond Target Field, Target
and the Twins also will collaborate on the design of Target Plaza – a pedestrian bridge
and public gathering space connecting Target Field to downtown Minneapolis. The
Minnesota Ballpark Authority, the public owner of the facility, will oversee the design,
construction and operation of the new ballpark and plaza. Financial terms were not
released.
“The Minnesota Twins are extremely pleased to announce our partnership with Target
Corporation, which includes the naming of our new home, Target Field,” said Twins
owner Jim Pohlad. “Our state is lucky to have many businesses that provide
outstanding
support and commitment to our community but none do it better than Minnesota-
based
Target. We are honored to be their partner.”
“We are excited about our partnership with the Minnesota Twins and the opportunity to
continue our long history of community support. We are confident that Twins fans and
community residents will enjoy this wonderful addition to our area for many years to
come,” said Gregg Steinhafel, President and CEO of Target.
In addition to naming rights for Target Field and Target Plaza as well as an extensive
brand presence at the new ballpark, the Twins and Target plan to jointly develop a
wide variety of marketing and promotional programs to delight Twins fans and Target
guests
alike. They also plan to partner on community programs across Twins Territory.
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