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Target Corporation and the Minnesota Twins today announced that they have reached

an agreement in principle on

an exclusive 25-year partnership that includes the naming rights for Target Field, the

new

world-class home of the Twins scheduled to open in 2010. Beyond Target Field, Target

and the Twins also will collaborate on the design of Target Plaza – a pedestrian bridge

and public gathering space connecting Target Field to downtown Minneapolis. The

Minnesota Ballpark Authority, the public owner of the facility, will oversee the design,

construction and operation of the new ballpark and plaza. Financial terms were not

released.

“The Minnesota Twins are extremely pleased to announce our partnership with Target

Corporation, which includes the naming of our new home, Target Field,” said Twins

owner Jim Pohlad. “Our state is lucky to have many businesses that provide

outstanding

support and commitment to our community but none do it better than Minnesota-

based

Target. We are honored to be their partner.”

“We are excited about our partnership with the Minnesota Twins and the opportunity to

continue our long history of community support. We are confident that Twins fans and

community residents will enjoy this wonderful addition to our area for many years to

come,” said Gregg Steinhafel, President and CEO of Target.

In addition to naming rights for Target Field and Target Plaza as well as an extensive

brand presence at the new ballpark, the Twins and Target plan to jointly develop a

wide variety of marketing and promotional programs to delight Twins fans and Target

guests

alike. They also plan to partner on community programs across Twins Territory.


 

 


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